Hi, I'm Lili.
With eight years of professional industry experience, I consider myself a design expert and creative strategist. My portfolio of work ranges from single logo designs, all the way up to comprehensive creative strategies built to propel a brand forward.
I’m a deadline-driven, accomplished designer, focused on overseeing projects from concept
through final delivery. I work to successfully create brand messages, strategies and key graphic productions; and creatively problem solve using current design trends, brand guidelines, and industry best practices. I’m able to think both creatively and critically, and I’m willing to think outside the box while also evaluating alternative solutions in order to make strategic decisions. I’m resourceful and hardworking, with the ability to thrive in fast-paced environments, and display empowering leadership skills illustrated over eight years of industry success. I combine my passions for design, marketing strategy and data to drive outcomes: designs that evoke a reaction and yield results.
What they're saying about me
"Lili is an absolute design tour de force. Not only is she a sharp designer but she is able to navigate complex strategic challenges by forging strong collaborator relationships, ardently researching the task at hand, and constantly communicating upward and outward. Lili readily volunteers to take on extra work and she never delivers anything less than outstanding. Lili continues to set the bar for strategy-driven designs that not only look beautiful but are outcomes-focused. She has also honed her mentorship and coaching skills and consistently provides valuable feedback to junior and mid-level staff. Lili is an indispensable senior designer."
Kylie Perrotti
"Liliana is an extremely talented professional that exceeded all expectations in her role as a [Graphic] Designer at Fusion Design Consultants Inc. As her manager, I was impressed with Lili’s ability to juggle multiple projects and take an idea from concept through completion on her own. Her desire to learn new programs made a dramatic difference in the productivity level of our team. She had great customer service skills that shined through when dealing with clients, vendors and her own teammates. She was always willing to help find a solution with a positive attitude and smile on
her face. Any company would be lucky to have Lili on their team!"
Shanna Rojas
Lead Experience Designer of Global Innovation Hubs at Schneider Electric
What I do
Principal Designer. Creative Strategist. Marketer. Content writer. Aspiring photographer. Creator. Art Maker. Art lover. Netflix binger. Podcast listener. Beer drinker. Live music head nodder. Book reader. Old fashioned sipper. Burrito eater. Spotify shuffler. Go getter.
I'm a tech lover with an acute interest in graphic design, marketing and the way advertising data can inform design practices. I am able to seamlessly transition between projects, am highly flexible and communicative, and don't bat an eye at a fast paced work environment. I excel working cross-team to create and implement design strategies that work. The thing that excites me most about what I do is solving the puzzle that is understanding the minds of the consumers for whom I'm creating.
I'm excited to collaborate on all things design: art direction, brand strategy, creative campaign, design systems, UI/UX, email design, infographics, digital design, illustration, logo design, social media content and strategy, editorial design, marketing collateral and presentation design.
What I've done
Most recently, I worked as a Lead UX Designer of Growth, Brand and Marketing at Mission Lane. This has been an exciting opportunity to bridge the gap between my experience in marketing design and UX/UI to create a well-rounded experience for our users as they interact with the Mission Lane brand. I've had the opportunity to create marketing solutions from all angles, including strategy, design, and messaging.
Prior to Mission Lane, I sat on the design team as a Principal Experience Designer at Velir Studios, an agency located in Boston, MA. This position was the first of its kind at Velir, and allowed me to create thoughtful solutions for our clients' needs in a new and productive way. Bringing a marketing and user-centric brain to the UX solutions I was creating allowed me to connect better with our clients and their audiences in order to develop websites and marketing experiences that would provide tangible results.
2U, parent company of edX, allowed for the most growth in my career focused in the marketing space. I was part of the team that worked to develop creative marketing strategies and effective design solutions of world class digital degree programs offered by our higher education partners. I worked to establish testing strategies, creative campaign direction, and a variety of design solutions to market and drive awareness to our partners and their products. As a Principal Designer at 2U, I also sat on the leadership team, which allowed me to have a significant voice in developing processes, project management direction, and management of junior creative team members.
At Fusion Design Consultants, I was able to create a strong foundation for a career in design and marketing. As a Designer, I worked with other designers, architects, and project managers to execute solutions for our clients, and also to grow the Fusion brand. While I worked on marketing assets for the firm, I grew my interest in interaction, environmental, and marketing design, and solidified my interest in design being rooted in solving the puzzle that is the minds of consumers and designing compelling, relatable experiences for them.