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Brand Development

Apawthecary is an eclectic pet boutique located on Boston's North Shore. The vision behind the store's experience is to create a space where pets and pet parents alike can come and feel welcome—whether that be to pick up some curated, hand crafted treats and accessories, or to gather and spend time in the store's welcoming, relaxing atmosphere. 

The branding reflects these ideas in its airy, classic-modern aesthetic. We've also placed emphasis on sourcing sustainable products, merchandise and use of recycled materials.

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