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University of London & LSE

Overarching Paid Social Advertising

The partnership between the London School of Economic and Political Science and the University of London is familiar, but their relationship with 2U's marketing team is fairly new. At the beginning stages, we worked tirelessly to cast an intentionally wide net with our targeting strategy in order to gain a solid understanding of who our audience is. Part of this initiative included batch testing different value propositions that we thought would resonate. 

The following collection of paid social advertisements are a sampling of the tests run to drive prospect awareness and harness interest. Our efforts have resulted in some of the fastest growth in prospect volume in 2U's portfolio.

UL-BDS_MKTGAD-10242_1080x1080_Y_M_UBS_AG
UL-BDS_MKTGAD-10894_1080x1080_Y_M_UBS_BF
UL-BDS_MKTGAD-10266_1080x1080_Y_M_UBS_AK
UL-BDS_MKTGAD-10242_1080x1080_Y_M_UBS_AF
UL-BDS_MKTGAD-10894_1080x1080_Y_M_UBS_BG
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