University of London & LSE
Paid Social Media Advertisements
The partnership between the London School of Economic and Political Science and the University of London is familiar, but their relationship with 2U's marketing team is fairly new. At the beginning stages, we worked tirelessly to cast an intentionally wide net with our targeting strategy in order to gain a solid understanding of who our audience is. Part of this initiative included testing various platforms using targeted messaging in static and motion paid advertising.
The following motion advertisements required meticulous collaboration between myself, my copywriter counterpart, brand strategists, demand generation analysts, multimedia specialists, and the school client themselves. I produced storyboards, concepted, and designed frames in order to create this final product.