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Higher Ed
Meets TikTok
TikTok Paid Advertisements
Creating and advertising on TikTok is unique in that traditional advertising practices will not land. The culture on TikTok is organic, approachable, honest, raw. Polished marketing that we see on Instagram, Facebook, and Twitter, will be quickly scrolled past by the TikTok user. I, and the team working to bring these to life, sought out to create true TikToks, rather than ads. This project required strategic thinking, and really putting ourselves in the user's shoes in order to produce something that would suit the TikTok culture, while creating return for our product.
Click the phone screens to see how we brought these ideas to life.
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