Website Platform Design
As we all know, the NFT space took the world by storm for a time this past year. I worked with Mercury to establish their online presence, design their buying and trading platform, and refine their brand. When I got my hands on the project, the company only had their logo established, so I worked with them to create a more formalized brand palette in addition to the platform.
The client wanted their platform to feel as if the client was stepping into an exclusive, invitation-only, online gallery. They wanted it to feel private, elite, and established, while maintaining a modern and forward-thinking aesthetic.
Keeping all this in mind, I incorporated a lot of dimension and subtle light treatments that work together to create a moody, intimate persona throughout the site. That added depth allows users to feel like they’ve entered into a virtual club while they’re interacting with the platform.
Copywriting credit: Emily Newhook