University of London & LSE
Paid YouTube Video Advertisements
The partnership between the London School of Economic and Political Science and the University of London is familiar, but their relationship with 2U's marketing team is fairly new. At the beginning stages, we worked tirelessly to cast an intentionally wide net with our targeting strategy in order to gain a solid understanding of who our audience is. Part of this initiative included testing a new paid advertising platform: YouTube.
The following YouTube ads required meticulous collaboration between myself, my copywriter counterpart, brand strategists, demand generation analysts, agency producers who specialize in YouTube advertising, and the school client themselves.
I produced storyboards, concepted, sourced talent, designed frames, maintained coordination between all parties, and art directed the teams
in order to create this final product.