Prospects who were admitted to the MSW program at USC were often lacking engagement late in the game. We hypothesized that it could be due to the lack of nurture at the final stage of the funnel. To target the issue, we developed an Admitted Student Portal experience to provide them with the support needed to lead them to enroll.

 

The experience includes a Welcome Box with items that would appeal to our target audience: clear, concise facts about the impact of social workers in the US—laid out in an infographic style and printed on the box made of recycled materials, an overview pamphlet with information about the program and the experience, Seed Paper branded with USC colors—a first and fast step to assist the prospect in giving back to their community, and a branded set of USC note cards for the prospects desk—a constant, subtle, visual reminder that they've entered the Trojan Family.